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Writer's pictureTimothy Goh

Cognitive biases ... are we making the best rational decisions?



"We like to think we're rational human beings — but in reality, we are prone to hundreds of proven biases that cause us to think and act irrationally.


Even thinking we're rational despite evidence of irrationality in others is known as blind-spot bias."


The above is a quote from the following article which lists 61 cognitive biases (of hundreds) cloud our judgement: https://www.businessinsider.com/cognitive-biases-2015-10


It is an interesting read but for those looking to get more of an overview of this topic, the following might be easier to digest.


List of Top 10 Types of Cognitive Bias


How Cognitive Bias Affects Your Business


It is useful to know about biases as we discern, synthesize and process complex information in order to make important decisions. Being aware of the different biases help us counteract them. It also helps us with language to discuss and address such biases if we encounter them as we deal with others.



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